Text and the City is the writing practice founded by journalist and content strategist Helen Johnson and specialises in producing creative and quality content – in Dutch or English.
About Text and the City
Background
The beginning of the new Millennium, the year in which I published my first magazine articles, also meant the launch of Text and the City. Under this name, I have written numerous interviews, reports, columns and (Dutch and English) articles for numerous media outlets. (The Press, Esquire, esta, Holland Horizon, Reader’s Digest and Rush on Amsterdam to name but a few.)
I was raised by an English father and a Dutch mother in Groningen (The Netherlands), obtained my degree in Journalism in Utrecht in 2001 and decided to also use my bilingual background to my teaching advantage in 2015 (because I felt the need to help professionalise English language teaching at Dutch Primary Schools). The teacher training company I co-founded with Bianca Timman, Little Acorns, is dedicated to this purpose to this day.
Through the years, Text and the City has specialised in content strategy. My associative and conceptual way of thinking allows me to not only come up with fetching editorial concepts, but also create strategic plans for how to distribute content best – making use of all the available publishing platforms. Having built up this expertise during the last two decades, the plan is to put it to good use and perfect it during the next two. At the bare minimum.
Interested in what I’m busy with at the moment? Apart from the above, I’m also the Press Officer of the Royal Dutch national library. The website can be found here.

Photography: Karlo Čargonja
Timeline
My work experience and education from 1997 to the present:
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National Library
2020 – Nu
Press Officer, Dutch National Library (KB)Text and the City
2000 – Present
Text and the CityLittle Acorns
2015 – Present
Co-Founder / Teacher trainer
Little Acorns -
Adformatie
2019 – 2020
Executive editor AdformatieCompendium
2018 – 2019
Executive Director Compendium of Cultural Policies & Trends -
Course Cross-Media Strategy
2018
Course Cross-Media Strategy
The big Story, AmsterdamRunner's World
2015 – 2018
Executive editor
Runner’s World -
Specialist Early English Teaching
2015
Specialist Early English Teaching
Hogeschool UtrechtCELTA
2015
CELTA (Cambridge University Certificate English Language Teaching to Adults)
British School Language Centre -
Nieuwe Liefde
2010 – 2014
Editor-in-chief Nieuwe Liefde magazineCourse novel writing
2014
Course novel writing
Schrijversvakschool Amsterdam -
Course in proze writing
2013
Course in proze writing
Schrijversvakschool Amsterdam -
Kunststof
2007 – 2010
Editor Kunststof Radio
NPS -
School for Journalism
1997 – 2001
‘School for Journalism’
Hogeschool UtrechtNOVA
2001
Editor NOVA TV
NPS/ Vara